Case study

Ready the short case and answer the four question


the answer should be short essay form list by question


Discussion Questions

  1. Analyze the business model of Zipcar using Porter’s five forces model.
  2. Discuss the synergy between the business strategy of Zipcar and information


  1. What network effects are part of the strategy of Zipcar? How do they add value?
  2. As the CEO of Zipcar, where is your most threatening competition? What would you do


to sustain a competitive advantage?