Identify an organization. Review the organization’s competitive advantages and disadvantages, evaluate the company’s performance on the four generic building blocks of competitive advantage, and describe the company’s distinctive competencies. Next describe the varying roles of strategy and luck in developing the firm’s competencies and decide whether their firm’s strategies are building upon distinctive competencies, as well as whether the firm is developing new competencies. Finally, evaluate barriers to imitation that benefit the firm, and whether and why the firm is experiencing difficulty in adapting to changing industry conditions References Hill, C, Jones, G. (2010) Strategic Management Theory: An Integrated Approach.9th ed. Mason, OH: South-Western Cengage Learning.