Marriott Final Analysis and Projection Report

I. Executive Summary.   Clearly and concisely summarize your principal findings, projections, and recommendations with an eye to persuading busy executives to support your ideas and to read further.   II. Approach.    Provide your intended audience with a solid, but brief, sense of the parameters of your analysis and who else you would consult in refining it further and why. Remember, your goal is to convince readers of the validity of your observations, while recognizing limitations that affect business decisions.   III. Financial Performance and Health.   A. Organizational Context   B. Recent Financial Performance   C. Current Financial Health   IV. Success Factors and Risks.   V. Projections. Based on what you know about the organization’s financial health and performance, forecast its future performance.   VI. Business opportunities.   VII. Recommendations.   Best Practice:  Please use heading and sub-heading titles to ensure that you include all critical components and address all questions listed in the assignment’s rubric.