Communication Practices (Public Relations)
Present an overview of an area of professional communication practice. Choose from the
five covered in the Unit, or another approved by the Unit Coordinator.
CHOSEN AREA OF PROFESSIONAL COMMUNICATION PRACTICE IS PUBLIC RELATIONS
Your overview of the practice should address the following questions:
What do communication professionals in this area actually do? What is a typical
What is the general profile of those involved in this area of communications
practice? (age, gender, class, educational background etc.)
What are the requirements for entry to the area of communications practice? Are
‘industry contacts’ important? If so, how are they made? What is the importance of
What is the organisational structure of the area of communications practice? Who
are the main employers? Are the organisations large or small? Flat or hierarchical?
Where do communications professionals fit within organisations? Do professional
organisations or labour unions play a significant role?
What are the main problems or issues currently affecting this area of
communications practice? How is the area likely to develop over the next ten
clarity and accuracy in the description of the chosen area of communications
? quality of engagement with scholarly and other sources
? quality of analysis of the chosen area of communications practice
? clarity of organisation, logic in the development of ideas
? correctness and consistency in citation and referencing
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