The Australian Institute of Project Management (AIPM) is a national association that represents the interests of Project Management as a profession across all sectors and disciplines. Its focus is on maintaining the professional reputation of Project Management as a philosophy, provides useful information to its members, runs various training courses and upholds industry recognised accreditation standards.
In October 2015, AIPM plans to hold their 25th National Conference and does not have the in-house capacity or expertise to coordinate such an event. As the governing body for Project Management, AIPM acknowledges that this event needs to be meticulously planned and delivered to the highest standard possible.
Assume that your group has been appointed to provide Project Management services to Australian Institute of Project Management (AIPM) in relation to the Stage 1 – Due Diligence study for its 25th National Conference. AIPM requests this due diligence report tobe completed and submitted for review and approval
If the AIPM board agrees with and accepts the strategy, costs, timing and risk profile set out in the due diligence report. Your group will be commissioned for Stage 2 – Project Delivery. This will take place in Stage 2 and will include a variety of tasks including, but not limited to, setting the event delivery framework and preparing a Project Management Plan (PMP). A detailed brief will be released for Stage 2 at a later date.
This brief for Stage 1 – Due Diligence exercise provides the Project Management group with a more detailed understanding of AIPM’s business operations and project objectives for the proposed National Conference.
REQUIREMENTS OF THE DUE DILIGENCE REPORT
AIPM expects to receive a concise due diligence report which as a minimum covers the following areas:
? Marketing strategies to be adopted leading up to the event.
? Advice on the optimum venue, format, duration, number of speakers and broad mud-
map of the sessions.
? Timing associated with the planning, delivery and post implementation review of the
? Risks to be considered and the provision of a detailed risk matrix.
? Advice on potential sponsorship arrangements and cost structuring for the event in terms of advertising packages, ticket pricing and offers for international delegates.
? Costs associated with running the event and the provision of a cash-flow which links
to the project programme. Payment terms with various suppliers should be
? A summary methodology describing how your group will manage the detailed planning and delivery of the event if the board decides to proceed. This will be further developed and will form the basis of the PMP in the Stage 2 – Project Delivery exercise.
This due diligence exercise and report should be focused on AIPM’s corporate objectives and project requirements in terms of key satisfaction criteria. However, in order to properly scope the works and produce an appropriate due diligence report, the following assumptions must be made:
? The event is targeted at both members and non-members, both individuals and corporations. AIPM currently has 13,000 individual members and 300 corporate members. Our assumption is broadly that 50% of attendees will be members and 50% will be non-members.
? AIPM is not looking to make a profit from this event. AIPM has sufficient cash reserves to fund the event, but is ultimately seeking full recovery of this through ticket sales and marketing income.
? The event should preferably be held in a large well know venue, in the central business district of; Melbourne, Sydney, Perth or Brisbane.
? We envisage the event to run for either 2 or 3 days. We expect that this will be either over Thursday, Friday and Saturday or Friday and Saturday.
? We envisage the presentation topics to all be relevant to Project Management and primarily be case study based.
? Each day should be themed and the individual presentations on that day consistent with delivering an overall message.
? We envisage a minimum of 4 speakers per day with at least one of those being a key note speaker.
? We envisage there to be a gala dinner on the second night if the event is 3 days or on the first night if the event spans only 2 days.
? We expect there to be a specialist AV/VC consultant provided as part of the cost of the venue. Therefore the Project Manager only needs to consider the broad technological requirements and layout of the event, not the specifics.
AIPM’S BUSINESS OPERATIONS AND KEY SUCCESS FACTORS
AIPM is a national association that represents the interests of Project Management as a profession. We are essentially a not for profit organization that has both personal and corporate members, runs training and social events to promote and develop project management and sponsors various project management awards. We are widely known in the Project Management industry as the Australian version of the Project Management Institute.
We have been in operation for over 25 years and now have the scale and industry support to justify an event of this nature. Our primary focus is adding value to the attendees, ensuring that they come away with ideas and insight that is directly applicable to their day- to-day work and career development. Moreover, we want this event to be seen as positively contributing to the development of the Project Management industry, in terms of an opportunity to network with like minded individuals, access to industry leaders and leading edge project case studies and validation of the skills and expertise maintained by project managers, to combat market perceptions caused by the low barrier to entry.
Project Brief Stage 1
Engineering Project Management – 2015
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